Letters are an inherently two-dimensional affair. They can convey deep meaning, but are confined to the flat surface of the page. Ji Lee, a designer now with Facebook, was playing around with some 3-D software and noticed that he could rotate litters around their central axis. All of a sudden, they became toy-like shapes.
He was able to use the letter as a physical object, to break away from the linear and build visual representations made from the actual letters of the word.
For starters, can you figure out the words in the lower left? If you feel like that’s too easy, Lee created the world in the bottom right for you to explore (Hint: Try to find “ROCKET”).
See more at Univers Revolved, test your 3-D knowledge, and check out the book on Amazon.
This. Is. So. AWESOME! Can this be a font?